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Registration of logo and figurative mark

Registering the logo of your company or service as a figurative trademark is essential to prevent someone else from using it and taking advantage of your creation. Logos are a very important part of brands since they manage to identify a product or service without the need to use a word.

Write us to quickly and cheaply protect the logo or symbol of your business, product or service.

Of course, before requesting the registration of the figurative mark, we will study whether the mark you intend to register will allow you to obtain the protection you desire. Remember that not all logos or symbols are capable of being registered as a trademark. We will study your case and give you our professional opinion.

The registration of the logo as a figurative mark with us includes:


  • - 10 years of exclusive right to your logo (figurative mark)

  • - 10 years of active surveillance of your brand to detect trademark applications that may affect your rights

  • - 10 years of resolution of queries related to your brand
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Learn more about the logo registration process

Creating a logo is a good way to establish your company's identity. If you have designed one, you must register it as a trademark to protect your rights. It is essential to do the trademark registration correctly, and it is not that easy.

To register trademarks it is common to hire an expert (like us) to handle the trademark registration process for you. In addition, you must be prepared for the trademark registration process to last a minimum of six months.

Why is it important to register the logo of my business or product as a trademark?

A company logo is one of its most valuable assets. It communicates the identity of your brand and conveys the personality and values of the company. The logo of a company or product is, like the name of the company or product, a symbol to quickly identify a product or service and differentiate it from the rest.

If anyone could use your company or product logo, consumers would likely get confused and buy the wrong product or service. To avoid this problem, it is necessary to protect the company or product logo as a figurative trademark.

How do I know that my logo no longer has an owner and that I can use it freely?

Before you take any further steps in the trademark registration process for your logo, you should find out that the logo you have developed is actually available and does not already have an owner. To be registrable as a trademark, your logo must be unique (not too similar to other logos) and not something generic or commonly used.

It is possible to carry out a search for already registered logos to check if there are similar logos and marks already registered by other companies. Just because you created your logo from scratch doesn't mean you're the first person to use that design. That is why research is essential to avoid conflicts with another trademark owner, which can be very expensive.

Knowing the logos already registered, it is possible to modify the logo created before registering it as a trademark in order to avoid problems during registration.

What kind of brand is the right one to protect my logo?

There are two types of brand that offer protection over a logo. On the one hand, there are purely graphic brands that protect the logo independently (they do not incorporate any words within the brand. On the other hand, there are mixed brands that protect a logo within a set with other elements such as a name.

The advantage of protecting a logo with a purely graphic mark is that the logo is protected per se. In other words, thanks to this registry, its owner will be able to easily prevent third parties from using the same or a similar logo, even if they use it together with a name that is very different from the name used by the owner of the registry.

The advantage of protecting a logo as a mixed brand, that is, together with a name, is purely economic. Registering a mixed mark offers protection to both the logo and the name. However, the protection that each of the elements (logo and name) receives is less and therefore with a mixed brand it is more difficult to prevent a third party from using an identical or similar logo when the name that accompanies it is different from the registered one.

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