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More and more wineries export their wines to the United States. In most of these cases, the US distributor requires the winery wine brand that distributes is protected by registration of a trademark in USA. This requirement is easily understood if one takes into account that in USA lawsuits for infringement of trademarks are very common. Recall that the application for a trademark in USA offers its owner provisional protection that can prevent a lawsuit for trademark infringement which as you know is very expensive.
The registration of a trademark in the US should be performed by a professional in the field that will prepare all necessary for processing the registration of the mark as fast as possible documentation. Some professionals even offer a trademark urgently and allow to have the trade mark application filed on the same day USA receiving the order.